Beauty News

Illamasqua Human Fundamentalism

Of all the makeup brands I’ve come across, Illamasqua is perhaps the one that makes me believe in the story and world behind each collection the most.  I was blown away by the promotional images from this one, but first, here’s a little background information:

Human Fundamentalism is a celebration of humanity’s connection with colour.  This is nonconformity at its most fundamental and at its unpredictable best.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.”

-Alex Box, Illamasqua Creative Director.

Illamasqua has always been known for its nonconformist and artistic attitude towards makeup, but this collection seems to be driving that point home.  You’ll see what I mean when you look at the rest of the images.  Speaking of which, picture time!

The products:

Powder Eye Shadow (£15.00)

An explosion of highly pigmented Powder Eye Shadows in six bold shades: Burst (Blue Green), Cancan (Lilac Purple), Pivot (Yellow Green), Vernau (Yellow Ochre) Obsidian (Rich Black), and Sex (Pure White).

Sealing Gel (£10.50)

A single drop of Sealing Gel turns any powder product into a water-resistant, colour-intense paste, perfect for adorning your face and body with bold tribal stripes, intricate gentle lines or bold geometric patterns of pigment. Use with Human Fundamentalism Powder Eye Shadows to unleash your artistic potential.

Palettes (£30.00)

Fundamental Palette – The Fundamental Palette is a playground for self-expression, created to allow you to experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matte Cream Pigment in mint green. Coupled with two vibrant Powder Eye Shadows in Inception (Rich Violet) and Hype (Bold Yellow) this palette demands nonconformity.

Neutral Palette – Create sculpted highlights and stark contours anywhere on your face and body with these four fundamental Powder Eye Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold) – a shade exclusive to this palette – to the accents of Obsidian (Rich Black), express your inner light and darkness in a rich riotous glamour.

Precision Ink (£17.00)

In pure white, our Precision Ink in Scribe is the ultimate anti-liner – subvert expectations and highlight the unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely long-lasting, Precision Ink also makes the perfect nail art pen! Just apply on top of any shade of Nail Varnish then seal with Illamasqua Top Coat.

Nail Varnish (£13.50)

New Nail Varnishes in Nomad (Bright Jade) and Stance (Bright Mauve) are fearlessly fresh and vibrant.

Lipstick (£15.50)

Dare to be you by choosing our vibrant new Lipstick shade, Apocalips (Bright Teal). This stunning turquoise blue shade speaks of uncompromising self-expression, the fundamental desire to stand out and a deep connection with the power of pure colour. However, if your alter ego manifests itself in the richest of reds, our deep scarlet Lipstick in Box [named after our Creative Director Alex Box, who designed it!] takes you way beyond conformity.

Skin Base Foundation Shade Au (£25) Limited Edition

When the world says blend in, we say stand out – Skin Base Foundation in Au [the chemical symbol for gold] contains micro flecks of subtle metallic shimmer combined with our cult BB cream-inspired foundation that smoothes, softens and conditions your skin. Mix with foundation for a subtle glow, underneath for a luminous glow, or go all out and transform yourself in to a gilded god or goddess.

All products are now available on Illamasqua’s website.

What do you think of the collection?  I’m tempted to (try to) replicate a couple of the looks at home.  And I have no idea whether or not I’d be brave enough to wear a teal lipstick in public (much like my Arkenstone-inspired EOTD), but it’s all kinds of gorgeous.

MM

Images courtesy of Illamasqua.

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3 thoughts on “Illamasqua Human Fundamentalism

  1. I agree, that teal lipstick is GORG, but scary to think about putting on. The promo shots for this collection were OUTSTANDING – it makes me feel like I SHOULD go and rock out these looks, as somehow they make them work so well! I wish I either a) had the confidence to pull this off , or b) have somewhere to wear these looks without people thinking I’m ~special~. Sigh.

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