My love for sheet masks is hardly a secret (although they are a huge pain to shoot if you don’t have the foresight to keep the boxes on hand. And by ‘you,’ I mean ‘me’).
Sheet masks are basically cloth circles with holes for breathing (and seeing) soaked in ‘essence,’ a gel-like liquid that’s packed with skin-loving ingredients. These relaxing masks act as single use, ready-to-go spa treatments. Unlike your usual skincare products, sheet masks are designed to deliver instant results. These results seldom last more than 24 hours, but you see them right away, rather than having to wait for months.
The idea is so brilliant that I don’t know why it’s taken eons for these things to show up in the US. But My Face Works is stepping up to the plate, and supplying North America with sheet masks. Woot!
If you’re new to sheet masks, please refer to the sketch below for application instructions:
Somehow, the lady on the back of the package looked much more dignified.
First, remove the cloth from the plastic backing (which helps ensure that you’re precious mask does not tear), and slap it on your face. You can apply any leftover product to your neck, arms, and legs. The masks from MFW fit my face perfectly, but then again, I’ve never had ‘fit issues’ with any sheet masks before (even the ones people frequently complain about). I think my face was built to wear sheet masks or something…
The instructions say to leave the mask on for 15-20 minutes, but I tend to stretch that out to 45. While I’ve heard that the extra time can actually dry out your skin through reverse-osmosis, I’ve never had that problem, especially since I always apply moisturizer afterwards to seal in the goodness.
Also, I had no idea there was such a thing as reverse osmosis. But science class is just a traumatic, fuzzy blur in my memory.
I like to spend those glorious 45 minutes taking dainty sips of green tea, and kicking back with a book. I’m not a dainty sipper by nature, but if you attempt to drink from a wide cup while wearing a sheet mask, you will end up with tea all over your face. I make these mistakes so you don’t have to.
Afterwards, I pat the serum into my skin and apply a moisturizer. If the feeling of leftover essence bothers you even after patting it in, feel free to rinse your face, as your skin has already absorbed it. Just remember to follow up with a moisturizer.
I tried the “I Need Damage Control” and “I Need to Wake Up” masks from MFW’s extensive lineup. INDC sports an anti-aging formula with Coenzyme Q10, on a mask made of 100% silk. It felt heavenly on my face, but I saw no visible results after 40 minutes, not that I was expecting my nonexistent wrinkles/fine lines to go away. My skin did feel significantly plumper and more hydrated, but I find this to be the case with almost all sheet masks.
INtWU, on the other hand, delivered the results I was looking for. It’s billed as a brightening, skin-quenching mask with Vitamin C, and left my face positively glowing (and baby-butt smooth). This mask is made from biodegradable fabric that doesn’t feel quite as luxurious as the silk, but still very soft and comfortable.
My one gripe is the price. Both retail at $55 for a box of 6. I believe you can also buy them individually at around $10 per mask, but I’ll have to check later as I’m having trouble accessing their site.
A company finally bringing this product to North America. The quality of both the mask and the essence is excellent, and I like that the name of each mask type clearly denotes the purpose.
The price. $10 is inexpensive compared to a spa treatment, but the problem is that I’m used to paying a fraction of that (my wonderful and endlessly patient Taiwanese relatives CP masks for me). In addition, Asian webstores like Sasa or YesStyle carry masks at an extreme markup that are still less expensive than these.
If you’re fine with paying the price, these are a lovely way to unwind and instantly perk up your skin. I absolutely loved the INtWU mask, but could probably only justify buying one in single packet form.
Do you sheet mask? Did I just turn that phrase into a verb?
What are some of your favorite sheet masks? I’m partial to My Beauty Diary’s Southern France Apricot, which I received in a swap.
Full Disclosure: The products in this post were submitted for consideration and review. For more information, please see my disclaimer.